Blog roundups
March 5, 2018

10 Tips for Creating the Perfect Social Media Content for Your Brand

If you want to make the most of your social networking presence then you need to make sure that you’re setting yourself up for success from the very start. One way to do that is to make sure that you’re using the right tools, from Twitter dashboards to social media…
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social media as a news source
Blog roundups
March 1, 2018

Can We Trust Social Media as a News Source?

A recent study cited that 51% of people with online access currently rely on social media as a news source. With these figures set to increase as social media platforms continue to grow in popularity. But can we really trust this medium to deliver reliable, quality news? Or… Is there…
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User-generated content on paid ads
New Digital Era
February 22, 2018

How Paid Ads Benefit from Authentic User-Generated Content

User-generated content is no longer an optional add-on for digital marketers. After all, 92% of consumers turn to people they know for referrals above any other source. 74% of consumers rely on social media to inform their purchasing decisions.And this makes sense. After all, marketers have long been aware of…
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Brand marketing
Blog roundups
February 19, 2018

Earned Media: A New Generation of Brand Marketing

Forget owned and paid media. In 2018, more and more marketers find that earned media value trumps owned media value. Better still, that holds true across a variety of industries and for both B2Cs and B2Bs.Let’s take a quick refresher. Owned media covers assets like your website and your email…
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Shoppable content
New Features
February 15, 2018

Miappi Monetize: Shoppable content in the blink of an eye

Why have so many companies embraced user generated (earned) content? More specifically, why have they embraced it in place of conventional marketing campaigns featuring brand owned content?  The answer is simple: today’s consumer buys into the views of regular people, not brands. Harness earned media correctly and your customers could…
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News sharing between friends
How To's
February 13, 2018

8 Simple Tips on Content Sharing

We all want people to share our content. After all, it’s a type of earned, organic publicity which enables you to reach more people without spending more money. The problem is that there’s no magic bullet and no easy way to guarantee content sharing. How to get people to share…
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Friends taking photo
Blog roundups
February 9, 2018

Are Content Curation Tools the Answer to the New Algorithmic Changes?

When it comes to social media marketing, the only real constant is change. In many ways, we as users are in the middle of an arms race as social networking platforms try to capture our attention. They do this either by deploying a new functionality or refreshing their look and…
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UGC RayBan glasses
Blog roundups
February 6, 2018

How UGC is Reshaping the Ecommerce Sector

User-generated content has gone from being nice to have to being a vital asset in any ecommerce marketer’s toolkit, but if any one type of company is best suited to ride the wave then it’s ecommerce stores. After all, they make money from selling products online, and if their customers…
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Girl in front of the Eiffel tower
Digital Marketing Best Practice
February 2, 2018

Instagram Widget: Why is it Necessary for Your Business?

Instagram has always been a popular choice for marketers. Even before it was bought by Facebook for what now seems like the bargain price of $1 billion. Nowadays, it’s more relevant than any other social network for certain audiences. It’s rapidly become one of the most important social networks for…
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Influencer marketing
Blog roundups
January 31, 2018

The evolution of Influencer Marketing

The Evolution of Brand Ambassadors The Changing Role of Influencer Marketing Through the Centuries In medieval England, the blacksmith who forged swords for the king and his court was able to charge more for his weapons because everybody wanted to wield the same steel as the king. Why? Because if…
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Contact us: Why not get in touch to discuss how Miappi could help you increase the reach of your social media? Miappi Ltd. Level 5 22 Upper Ground London SE1 9PD Tel. +44 (0) 203 6374360