Business TipsContent marketingNewsTips
April 15, 2019

CIM Marketing Excellence Awards 2019 Winners

Last week, over 500 marketers descended on Grosvenor House Hotel for 2019’s well respected Marketing Excellence awards, an annual celebration of some exceptional work by agency and client side marketing teams alike. Comedian and TV personality David Mitchell opened the proceedings as he proclaimed: “It’s time to grade you all…
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Business TipsContent marketingTips
May 24, 2019

Hands up. Who trusts Influencers?

 Hands up. Who Trusts Influencers? In general, it’s fair to say that people trust the opinions of their peers more than they trust the marketing messages of brands.   “Only 22% of brands are trusted.” - Havas Media 92 percent of consumers trust organic, user-generated content (UGC) more than they…
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Beauty industry and user generated content
Business TipsContent marketingTips
February 7, 2019

The Guide to Personal Care and Beauty Content Marketing in 2019

 3 Big Trends Personal Care & Beauty Brand Marketers Should Know about in 2019 As we begin 2019, personal care brands will be bracing themselves for new trends & attitudes that will affect the way they approach their marketing. There are certain trends marketeers will need to be mindful of.…
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New Instagram Graph API hashtag mentions content
InstagramNews
December 4, 2018

New Instagram Graph API

Welcome to the New Normal for Instagram   On December 11th 2018 Instagram will stop access to the Instagram Platform API. In its place they have given developers access to the new Graph API. Despite various reports that the new API would not support the collection of hashtag content Instagram…
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Blog roundupsTips
November 28, 2018

10 Effective Visual Marketing Tips That Will Work in 2019

Visual marketing is becoming increasingly popular, to the point at which it’ll soon just be called “marketing”. The good news is that it’s not just popular for the sake of it. Marketers are turning to visual content marketing because it works, and because it delivers the kind of results that…
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user generated content examples
Blog roundupsCase Studies
November 26, 2018

The 20 Best User-Generated Content Campaigns of 2018

User-Generated Content Campaigns have been big business for a while now, but 2018 has been the year in which they really started to shine. In fact, according to one 2018 user-generated content report: :idea: 75% of people feel that UGC makes content more authentic :idea: 42% of marketing professionals say…
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consumer generated content
Blog roundupsContent marketingDigital Marketing Best Practice
November 15, 2018

Why Consumer Generated Content Marketing Pays Off in the Long Run

It’s no secret that consumer generated content and user-generated content are big business in today’s fast-paced world. With so much noise out there, it can be difficult for marketing departments to cut through and to get their message across to the consumer, which is why they’re increasingly turning to consumer-generated…
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Influencer merketing on Instagram
InstagramTips
November 14, 2018

Instagram Influencer Marketing: 10 Reasons Why You Need Influencers on Instagram

Influencer marketing just works. Part of the reason for that is that it taps into the phenomenon of social proof, in which we trust what other people say about brands more than we trust what brands say about themselves. On top of that, influencers spend years building an audience and…
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User Generated Content in Entertainment Industry
Blog roundupsUGC
November 12, 2018

How Entertainment Brands Are Killing it with User-Generated Content

User-generated content is one of the biggest trends in modern marketing, and it’s easy to see why. After all, UGC-based ads get a 4x higher click-through rate and a 50% drop in cost-per-click compared to regular ads. As if that wasn’t enough, more than 86% of businesses are already using…
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Mentions on social media
InstagramTips
November 7, 2018

5 Reasons to Track Instagram Mentions

Concerns around user privacy have sent ripples throughout the marketing sector as it becomes ever clearer that consumers are now in control. The photos they share and the stories they tell now define a brand far more than anything that the brand says about themselves. This is thanks to the…
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