viral social media
December 14, 2017

8 Viral Social Media Scams That Fooled the World

“A fool thinks himself to be wise, but a wise man knows himself to be a fool.” Shakespeare noted this back in the 1500s and yet, even today, we fail to realize when we are being fools who are being fooled. To be fair, it can be quite hard to…
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Best excuses hashtags
Blog roundups
November 28, 2017

What are the 5 best excuses according to hashtag trends over the years?

There’s nowhere to hide on social media. For politicians, celebrities, big corporations and yes, even you, an embarrassing gaffe or controversial situation can turn into a Twitterstorm at a moments’ notice. You only need to look at the darkly funny (and how quickly it got shut down!) #WalkersWave campaign or…
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Fashion microinfluencers
Blog roundups
November 22, 2017

5 Fashion microinfluencers blowing up Instagram right now

Whether you’re looking for fashion microinfluencers who already speak directly to your demographics, or simply want to give your label a little more exposure, hooking up with a microinfluencer on Instagram could mean big benefits for your brand. Fantastic for giving products and companies an instant “human face” and brilliant…
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Holiday marketing campaigns
Blog roundups
November 16, 2017

The highs & lows of holiday marketing campaigns

The best 5 and worst 5 holiday marketing campaigns. The holiday season is almost round the corner. We can almost smell pumpkin spiced lattes and pigs in blankets. Brands of all sizes are always very keen to take advantage of holidays be it Halloween, Christmas, or Easter, by getting all…
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Influencer marketing affects purchasing behaviour
Blog roundups
October 23, 2017

How Influencer Marketing Affects Purchasing Behaviour

When Lady GaGa rented an AirBnB property for the 2017 Super Bowl, one single post about her AirBnB stay got a whopping 500,000 likes and 4,000 comments according to Spredfast. Yet, a recent study, The Influence of Experience by BEcause, found that when questioning 1,000 UK consumers only one in…
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Best influencer marketing campaigns
November 7, 2017

5 of the best influencer marketing campaigns & how they worked

We offer our fair share of ideas, tips and hacks here at Miappi. From how to launch a successful Twitter hashtag campaign, to how to generate amazing UGC, we like to provide practical advice that helps our readers flourish in the world of social media re-marketing and content visualisation. Sometimes,…
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Blog roundups
October 26, 2017

Is There a Backlash Against Social Media?

There’s no doubt about it: social networking has changed the way we live our lives. We’re more connected than ever before, but we’re also under more pressure to use the hottest apps and to follow the latest trends. Meanwhile, any little mistake can be blown out of proportion, and you…
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Earned content
Blog roundups
October 17, 2017

Why earned content is crucial to a successful marketing strategy

The success of your marketing strategy is not always in your hands. It is the opinions of other consumers which matter to your target audience when buying a new product or service. Scary right? Should you just cross your arms and pray that consumers will say something good about your…
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Change
Blog roundups
October 13, 2017

The evolution of reviews.

Almost 80% of consumers are more likely to buy from you if they first hear about you from another consumer. Sounds surprising? If you look at the evolution of reviews and the importance people place on them, it’s not. And if you look at it from a marketing point of…
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Blog roundups
October 11, 2017

Rise of the micro-influencers.

People, me included, will do anything to avoid advertising these days. We pay for Netflix for the binge-watching, but also for the blissfully ad-free content. We get to the cinema 20 minutes after the official screening time. We buy Spotify subscriptions and we install ad-blockers on our browsers. Clearly we…
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