Mobile phone on world map
Blog roundups
March 24, 2017

Going “Glocal” with Social: Unleash the Content

What ambitious brand doesn't dream of building a global presence? But what successful brand could deny that local markets are where true brand loyalty lies? After all, home is where the heart is... While ambitions and scopes vary from the home-grown and the regional, to the national and international, social…
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Mobile user visiting a digital news site
Blog roundups
March 13, 2017

10 ridiculous #fakenews stories

Fake news is a searingly hot topic right now. Some label it propaganda, others prefer to simply term the phenomenon “lies”, but whatever your perspective, there's no denying that some of the content coming out of the #fakenews rumour mill is downright laughable. The questionable media trend may be affecting…
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Cluster of evergreen ugc with AI
Blog roundups
March 6, 2017

Using AI to harness the best of your user generated content

User generated content (UGC) is one of the most valuable marketing assets available to brands these days. With billions of social media interactions happening every day there's a whole universe of words, images and videos that businesses can tap into. By using social aggregators brands can plug in a feed…
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Space shuttle lifts off liftoff
Blog roundups
March 1, 2017

Making the Valuable Visible: Why Brands Must Display UGC

If a tree falls in the woods with nobody to hear it, does it make a sound? If a customer posts a complimentary message about your brand on social media and nobody reads it, is your digital marketing really up to scratch? Making the valuable visible and bringing user generated…
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Image-based UGC on top of a world map
Blog roundups
February 16, 2017

User Generated Content: How it can boost engagement on your website and other marketing channels

If you're not yet up to speed with the idea of UGC (User Generated Content) you probably should be. UGC is the megastar of digital marketing - a crucial ingredient in the digital campaigns of successful businesses. From helping brands to nurture engagement, reduce bounce rates, increase interaction and develop…
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Live video show
Blog roundups
February 9, 2017

Lights, camera, action: Should live video be part of your digital strategy?

From YouTube Live and Facebook Live, to Periscope, live video streaming is huge news in digital right now, allowing viewers to dive head-first into completely new worlds and world views. From live cameras which get us closer to nature, to live sessions with our favorite digital personalities, live streaming is…
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Image of the new version of the Miappi dashboard
New Features
February 1, 2017

New Year, New Us: We’ve just updated our Dashboard

You may have noticed a few changes to your Miappi dashboard in recent weeks. That's because we've been busy behind the scenes sprucing things up, making some tweaks and perfecting our platform for 2017! We're constantly working behind the scenes to make Miappi – and your social walls – better…
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Image of a small smiley girl, referring to the ImageScan feature
New Features
January 30, 2017

Powering-up: Filter smarter with ImageScan

We don’t just collect and display content for our customers, we analyze it in detail to reveal the most compelling stories...and now we can do it faster, much faster in fact.  For example, a human moderator can review and consider about 2000 Tweets per day. Our technology can review 200,000…
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20:17
Blog roundups
January 26, 2017

3 essential pieces of sales and marketing technology for 2017

2016 was a game-changer of a year socially, politically and economically but it was also a period of upheaval in digital sales and marketing for both brands and agencies. This was the year that saw the star of digital video (especially live video) rise to fresh heights, while platforms like…
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Pink cluster in deep blue background
Blog roundups
January 23, 2017

The Future is Now: Incorporating AI into digital marketing

In 1956 cognitive scientist Marvin Minsky first coined the term AI (or Artificial Intelligence) at a conference at Dartmouth College. Minsky would go on to claim that "Within a generation the problem of creating 'artificial intelligence' will substantially be solved".Over the next 50 years Mr Minsky would prove to be…
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Contact us: Why not get in touch to discuss how Miappi could help you increase the reach of your social media? Miappi Ltd. Level 5 22 Upper Ground London SE1 9PD Tel. +44 (0) 203 6374360