Fashion marketing
Digital Marketing Best Practice
April 25, 2018

Stylish Marketing: User-Generated Content in the Fashion Industry

User-generated content (UGC) is arguably more important for fashion marketing than it is for any other industry. People respond well to authenticity, which is why we ask our friends for their opinions and why we trust product reviewers more than we trust manufacturers. But in the fashion industry, authenticity is…
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Content aggregator
Digital Marketing Best Practice
April 20, 2018

What is a Content Aggregator and How to Aggregate Content Like a Pro

Content aggregation is big business at the moment, and some companies are even basing their entire business model around content aggregation. One of the most well-known content aggregator examples is Alltop, which was founded by tech legend Guy Kawasaki. Alltop is covering a wide variety of different niches, but there…
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Twitter widget
How To's
April 16, 2018

How to Create and Add Twitter Widgets to a WordPress Site

Twitter widgets can be a powerful tool to help you to make your website look and feel much more interactive. It can showcase the different conversations that are happening around your brand while simultaneously encouraging people to give you a follow. It can even push people to join the conversation…
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Traveller
Digital Marketing Best Practice
April 11, 2018

UGC: The Latest Trends in International Travel Marketing

Marketing and travel are a match made in heaven. Part of the reason for that is the fact that it’s easier to sell something when people already want to buy it, and who doesn’t love travelling? We’re all only human, and that means that we can’t help but get excited…
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Hashtag tool
April 5, 2018

The Best Hashtag Tools of 2018 – for research, analysis and hashtag tracking

Hashtags are one of the most powerful tools that we have at our disposal. Picking out the right hashtag tools can make a big difference when it comes to carrying out an effective marketing campaign. After all, hashtags help you to get discovered in the first place, and they also…
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Influencer marketing platform
Blog roundups
March 31, 2018

5 Best Influencer Marketing Platforms in 2018

If you’re looking for the best influencer marketing platform then look no further. Influencer marketing is what we do. We’ve given pretty much every tool on the market a test run. At some point or another so that we know what’s hot and what’s not.One of the first things that…
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Photo curation
Tips
March 25, 2018

The Best Content (Marketing) Curation Tools in 2018

Content curation is one of the most powerful techniques that we have available to us as digital marketers, and there’s a reason for that. Curated content is super effective because it takes advantage of social proof.Social proof is the phenomenon in which we trust what our friends say about companies…
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Hashtag tracking
Blog roundups
March 19, 2018

10 Steps to Hashtag Tracking

Hashtag tracking is one of the most underrated techniques available to us as digital marketers. We’re all familiar with how powerful hashtags can be. Yet we rarely take the time to carry out advanced analysis on how they’re affecting our digital marketing efforts. Used correctly, hashtags can be a powerful…
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Visual commerce
Blog roundups
March 13, 2018

Visual Commerce 2018: How AI is Shaping the Future of Retail

Artificial intelligence (AI) is arguably one of the most exciting technologies that our modern society has access to. That’s partly because we’re still getting to know its full potential. Its applications vary from its ability to plan and route traffic in cities to how we’ll be able to process data…
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Faces
Tips
March 5, 2018

10 Tips for Creating the Perfect Social Media Content for Your Brand

If you want to make the most of your social presence then you need to make sure that you’re setting yourself up for success from the very start. One way to do that is to make sure that you create a good social media content and that you’re using the…
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