Instagram mentions
Blog roundups
June 5, 2018

Are @Mentions the New Hashtags?

Hashtags have historically been our go-to way to group similar posts together on social networking sites. Twitter initially launched the functionality after it was suggested by a user, and they were quickly copied by other social networking sites which saw the potential for hashtags to make it easier to enable…
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CPG marketing
Digital Marketing Best Practice
May 28, 2018

Fast Moving Marketing: User Generated Content in the FMCG Industry

Why UGC (in CPG) matters! UGC has always been big business, but that’s possibly even truer when it comes to FMCG/ CPG companies because by their very nature, the products are easily available and the vast majority of people have access to them. The products are also typically more lifestyle-focussed,…
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Social hub
Digital Marketing Best Practice
May 21, 2018

What is social hub? How your business can benefit from one?

What is a Social Hub? If you’ve never heard of a social hub before then you’re in for a treat. That’s because used correctly they can be one of the most powerful options you have available to you in your marketing toolkit. Here’s why. Social hub definition A social hub…
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Video content marketing examples
Blog roundups
May 16, 2018

Video Content Marketing: New Marketing Trends 2018-2020

Video content marketing has gone from strength to strength over the last ten years, driven in part by the rise of new technologies. Whether we’re talking about virtual reality and 360 degree video or whether we’re talking about 4G and 5G infrastructure, the time has never been better to take…
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Content marketing examples
Digital Marketing Best Practice
May 10, 2018

Content Marketing: The Ultimate Guide to Content Marketing with Examples

Feeling overwhelmed by content marketing? Struggling to understand how it fits into the marketing mix? You’ve come to the right place. Strap yourself in and get ready for our ultimate guide to content marketing. What is content marketing? Content marketing is as a form of marketing which relies on the…
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Blog roundups
May 4, 2018

The Social Proof Phenomenon: Definition, Examples and Marketing Strategy

Social proof is without a doubt one of the most powerful phenomena that you can tap into as a marketer. It builds trust in your brand and its products, boosts sales and conversion rates and can dramatically increase the reach of both your brand and its marketing campaigns. That said,…
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Content discovery
Blog roundups
April 30, 2018

10 Best Content Discovery Sites and Platforms

Content discovery sites are a great way to find new content to share with your social media following and to tap into the phenomenon of social proof. Social proof, if you’re unfamiliar with it, is the idea that people trust what other people say more than they trust what companies…
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Fashion marketing
Digital Marketing Best Practice
April 25, 2018

Stylish Marketing: User-Generated Content in the Fashion Industry

User generated content (UGC) is arguably more important for fashion marketing than it is for any other industry. People respond well to authenticity, which is why we ask our friends for their opinions and why we trust product reviewers more than we trust manufacturers. But in the fashion industry, authenticity…
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Content aggregator
Digital Marketing Best Practice
April 20, 2018

What is a Content Aggregator and How to Aggregate Content Like a Pro

Content aggregation is big business at the moment, and some companies are basing their entire business model around aggregating content. One of the most well-known content aggregator examples is AllTop.com. It was founded by tech legend Guy Kawasaki. AllTop is covering a wide variety of different niches, but there are…
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Twitter widget
How To's
April 16, 2018

How to Create and Add Twitter Widgets to a WordPress Site

Twitter widgets can be a powerful tool to help you to make your website look and feel much more interactive. It can showcase the different conversations that are happening around your brand while simultaneously encouraging people to give you a follow. It can even push people to join the conversation…
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