Twitter Wall
Blog roundups
August 9, 2018

A Twitter Wall: How to Make a Great Twitter Wall for an Event

Events no longer take place only in person, and most marketers are already aware of that. Thanks to social networking sites like Facebook and Twitter, almost every event that you can think of now takes place live online in real-time. And this is happening whether you encourage it or not,…
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Social media for business
Blog roundups
July 26, 2018

Why is Social Media Important for Business?

Social media has rapidly become big business, even though the technology is still young in terms of what we’re normally used to. Social media and business management go hand-in-hand because it allows you to receive information and to act upon it in real-time. The good news is that if you’re…
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Instagram for business
Business TipsHow To's
July 17, 2018

How to Use Instagram for Business?

Do I need an Instagram Business Profile? Instagram has gone from being a niche social network for photography buffs to one of the world’s most popular sites with over 1 billion monthly active users. The question has gone from being “should I use Instagram” to being “how do I get…
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Social media aggregator
Blog roundups
June 28, 2018

What is a Social Media Aggregator and Why You Need One

Content aggregation is the new content creation. As marketers, we’ve heard a lot over the last five years or so about the importance of content creation, and entire industries have popped up around the creation and delivery of high quality content in the places where it’ll make the most difference.…
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Instagram mentions
Blog roundupsInstagram
June 12, 2018

Are @Mentions the New Hashtags?

Hashtags have historically been our go-to way to group similar posts together on social networking sites. Twitter initially launched the functionality after it was suggested by a user, and they were quickly copied by other social networking sites which saw the potential for hashtags to make it easier to enable…
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CPG marketing
Digital Marketing Best Practice
May 28, 2018

Fast Moving Marketing: User Generated Content in the FMCG Industry

Why UGC (in CPG) matters! UGC has always been big business, but that’s possibly even truer when it comes to FMCG/ CPG companies because by their very nature, the products are easily available and the vast majority of people have access to them. The products are also typically more lifestyle-focussed,…
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Social hub
Business TipsDigital Marketing Best Practice
May 21, 2018

What is social hub? How your business can benefit from one?

What is a Social Hub? If you’ve never heard of a social hub before then you’re in for a treat. That’s because used correctly they can be one of the most powerful options you have available to you in your marketing toolkit. Here’s why. Social hub definition A social hub…
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Video content marketing examples
Blog roundups
May 16, 2018

Video Content Marketing: New Marketing Trends 2018-2020

Video content marketing has gone from strength to strength over the last ten years, driven in part by the rise of new technologies. Whether we’re talking about virtual reality and 360 degree video or whether we’re talking about 4G and 5G infrastructure, the time has never been better to take…
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Content marketing examples
Digital Marketing Best Practice
May 10, 2018

Content Marketing: The Ultimate Guide to Content Marketing with Examples

Feeling overwhelmed by content marketing? Struggling to understand how it fits into the marketing mix? You’ve come to the right place. Strap yourself in and get ready for our ultimate guide to content marketing. What is content marketing? Content marketing is as a form of marketing which relies on the…
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Blog roundups
May 4, 2018

The Social Proof Phenomenon: Definition, Examples and Marketing Strategy

Social proof is without a doubt one of the most powerful phenomena that you can tap into as a marketer. It builds trust in your brand and its products, boosts sales and conversion rates and can dramatically increase the reach of both your brand and its marketing campaigns. That said,…
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Contact us: Why not get in touch to discuss how Miappi could help you increase the reach of your social media? Miappi Ltd. Level 5 22 Upper Ground London SE1 9PD Tel. +44 (0) 203 6374360