Case StudiesContent marketingDigital Marketing Best PracticeNewsUGC

Dove Utilizes Miappi Functionality for Project #ShowUs

Project #ShowUs - the world’s largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes.70% of women still don’t feel represented in media and advertising. Dove has taken action with Getty Images, Girlgaze and women everywhere to create Project #ShowUs - the world’s largest stock photo…
Read More
Business TipsContent marketingInfluencer MarketingTips

Hands up, who trusts influencers?

 Hands up. Who Trusts Influencers? In general, it’s fair to say that people trust the opinions of their peers more than they trust the marketing messages of brands.  But do consumers still trust influencers in 2019? "Only 22% of brands are trusted" - Havas Media 92 percent of consumers trust…
Read More
Beauty industry and user generated content
Business TipsContent marketingTips

The Guide to Personal Care and Beauty Content Marketing in 2019

 3 Big Trends Personal Care & Beauty Brand Marketers Should Know about in 2019 As we begin 2019, personal care brands will be bracing themselves for new trends & attitudes that will affect the way they approach their marketing. There are certain trends marketeers will need to be mindful of.…
Read More
New Instagram Graph API hashtag mentions content
InstagramNews

New Instagram Graph API

Welcome to the New Normal for Instagram   On December 11th 2018 Instagram will stop access to the Instagram Platform API. In its place they have given developers access to the new Graph API. Despite various reports that the new API would not support the collection of hashtag content Instagram…
Read More
Business TipsContent marketingNewsTips

CIM Marketing Excellence Awards 2019 Winners

Last week, over 500 marketers descended on Grosvenor House Hotel for 2019’s well respected Marketing Excellence awards, an annual celebration of some exceptional work by agency and client side marketing teams alike. Comedian and TV personality David Mitchell opened the proceedings as he proclaimed: “It’s time to grade you all…
Read More
Blog roundupsTips

10 Effective Visual Marketing Tips That Will Work in 2019

Visual marketing is becoming increasingly popular, to the point at which it’ll soon just be called “marketing”. The good news is that it’s not just popular for the sake of it. Marketers are turning to visual content marketing because it works, and because it delivers the kind of results that…
Read More
user generated content examples
Blog roundupsCase Studies

The 20 Best User-Generated Content Campaigns of 2018

User-Generated Content Campaigns have been big business for a while now, but 2018 has been the year in which they really started to shine. In fact, according to one 2018 user-generated content report: :idea: 75% of people feel that UGC makes content more authentic :idea: 42% of marketing professionals say…
Read More

Contact us: Why not get in touch to discuss how Miappi could help you increase the reach of your social media? Miappi Ltd. Level 5 22 Upper Ground London SE1 9PD Tel. +44 (0) 203 6374360