InstagramNews
December 4, 2018

New Instagram Graph API

Welcome to the New Normal for Instagram   On December 11th 2018 Instagram will stop access to the Instagram Platform API. In its place they have given developers access to the new Graph API. Despite various reports that the new API would not support the collection of hashtag content Instagram…
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Blog roundupsTips
November 28, 2018

10 Effective Visual Marketing Tips That Will Work in 2019

Visual marketing is becoming increasingly popular, to the point at which it’ll soon just be called “marketing”. The good news is that it’s not just popular for the sake of it. Marketers are turning to visual content marketing because it works, and because it delivers the kind of results that…
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user generated content examples
Blog roundupsCase Studies
November 26, 2018

The 20 Best User-Generated Content Campaigns of 2018

User-Generated Content Campaigns have been big business for a while now, but 2018 has been the year in which they really started to shine. In fact, according to one 2018 user-generated content report, 75% of people feel that UGC makes content more authentic and 42% of marketing professionals say that…
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consumer generated content
Blog roundupsContent marketingDigital Marketing Best Practice
November 15, 2018

Why Consumer Generated Content Marketing Pays Off in the Long Run

It’s no secret that consumer generated content and user-generated content are big business in today’s fast-paced world. With so much noise out there, it can be difficult for marketing departments to cut through and to get their message across to the consumer, which is why they’re increasingly turning to consumer-generated…
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Influencer merketing on Instagram
InstagramTips
November 14, 2018

Instagram Influencer Marketing: 10 Reasons Why You Need Influencers on Instagram

Influencer marketing just works. Part of the reason for that is that it taps into the phenomenon of social proof, in which we trust what other people say about brands more than we trust what brands say about themselves. On top of that, influencers spend years building an audience and…
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User Generated Content in Entertainment Industry
Blog roundupsUGC
November 12, 2018

How Entertainment Brands Are Killing it with User-Generated Content

User-generated content is one of the biggest trends in modern marketing, and it’s easy to see why. After all, UGC-based ads get a 4x higher click-through rate and a 50% drop in cost-per-click compared to regular ads. As if that wasn’t enough, more than 86% of businesses are already using…
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Mentions on social media
InstagramTips
November 7, 2018

5 Reasons to Track Instagram Mentions

Concerns around user privacy have sent ripples throughout the marketing sector as it becomes ever clearer that consumers are now in control. The photos they share and the stories they tell now define a brand far more than anything that the brand says about themselves. This is thanks to the…
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Introduction to Authentic Marketing
Blog roundupsDigital Marketing Best PracticeHow To's
November 5, 2018

Authentic Marketing in 2019 – How to Build Trust and Increase Engagement with Your Consumers

Authenticity has long been a focus for consumer marketing, and the reason for that is pretty simple. In today’s connected world, if you lie about your company then you’re sure to get found out eventually, and when you do get found out you risk going viral for all of the…
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Content marketing in B2B
Blog roundupsBusiness Tips
October 29, 2018

B2B Content Marketing: The Ultimate Guide to Content Marketing for Business

If your company doesn’t have a B2B content marketing strategy then it’s well and truly stuck in the dark ages. There used to be a time when creating and deploying a content marketing strategy was enough to give your brand an edge, but those days are over. Now, the marketplace…
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The role of visual content in marketing strategy
Blog roundupsBusiness TipsDigital Marketing Best Practice
October 22, 2018

How Visual Content Can Make Your Marketing Strategy a Success

Visual content has always been important, but it’s arguably more important in 2018 than it ever has been before. Brands are increasingly recognising the potential for visual commerce to boost engagement rates and to generate sales, and they’re also seeing it as a way to tie influencer marketing back to…
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