Blog roundupsBusiness Tips
October 29, 2018

B2B Content Marketing: The Ultimate Guide to Content Marketing for Business

If your company doesn’t have a B2B content marketing strategy then it’s well and truly stuck in the dark ages. There used to be a time when creating and deploying a content marketing strategy was enough to give your brand an edge, but those days are over. Now, the marketplace…
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Blog roundupsHow To's
November 5, 2018

Authentic Marketing in 2019 – How to Build Trust and Increase Engagement with Your Consumers

Authenticity has long been a focus for consumer marketing, and the reason for that is pretty simple. In today’s connected world, if you lie about your company then you’re sure to get found out eventually, and when you do get found out you risk going viral for all of the…
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Blog roundups
September 30, 2018

User-Generated Content in Automotive Marketing

User-generated content (UGC) is the holy grail of marketing across every single industry, purely because of how powerful it is. That’s because it taps into a concept called social proof, which is essentially the idea that we tend to trust what other people say about brands more than we trust…
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Blog roundups
November 12, 2018

How Entertainment Brands Are Killing it with User-Generated Content

User-generated content is one of the biggest trends in modern marketing, and it’s easy to see why. After all, UGC-based ads get a 4x higher click-through rate and a 50% drop in cost-per-click compared to regular ads. As if that wasn’t enough, more than 86% of businesses are already using…
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Blog roundups
November 15, 2018

Why Consumer Generated Content Marketing Pays Off in the Long Run

It’s no secret that consumer generated content and user-generated content are big business in today’s fast-paced world. With so much noise out there, it can be difficult for marketing departments to cut through and to get their message across to the consumer, which is why they’re increasingly turning to consumer-generated…
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InstagramTips
November 14, 2018

Instagram Influencer Marketing: 10 Reasons Why You Need Influencers on Instagram

Influencer marketing just works. Part of the reason for that is that it taps into the phenomenon of social proof, in which we trust what other people say about brands more than we trust what brands say about themselves. On top of that, influencers spend years building an audience and…
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InstagramTips
November 7, 2018

Five Reasons to Track Instagram Mentions

Concerns around user privacy have sent ripples throughout the marketing sector as it becomes ever clearer that consumers are now in control. The photos they share and the stories they tell now define a brand far more than anything that the brand says about themselves. This is thanks to the…
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Blog roundups
October 15, 2018

50 Social Media Facts: Take Social Media to the Next Level in 2019

When you’re working in the field of social media marketing, it helps to have a good idea of how different social networks stack up against each other. That’s why we always suggest that marketers spend some time poring over the stats and the metrics and to get a good idea…
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Influencer Marketing
October 7, 2018

Influencer Marketing – 8 Ways to Improve Brand Awareness, Traffic, Sales and Engagement

Influencer marketing is big business, especially in certain industries which have a natural fit with influencer marketing campaigns or which are targeting younger consumers. In fact, 70% of teenagers now trust influencers more than traditional celebrities, while 40% of millennials say that their favourite influencer understands them better than their…
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The role of visual content in marketing strategy
Blog roundupsBusiness TipsDigital Marketing Best Practice
October 22, 2018

How Visual Content Can Make Your Marketing Strategy a Success

Visual content has always been important, but it’s arguably more important in 2018 than it ever has been before. Brands are increasingly recognising the potential for visual commerce to boost engagement rates and to generate sales, and they’re also seeing it as a way to tie influencer marketing back to…
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