All Posts By

Konstantinos Vgenopoulos

viral social media
December 14, 2017

8 Viral Social Media Scams That Fooled the World

“A fool thinks himself to be wise, but a wise man knows himself to be a fool.” Shakespeare noted this back in the 1500s and yet, even today, we fail to realize when we are being fools who are being fooled. To be fair, it can be quite hard to…
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Best excuses hashtags
Blog roundups
November 28, 2017

What are the 5 best excuses according to hashtag trends over the years?

There’s nowhere to hide on social media. For politicians, celebrities, big corporations and yes, even you, an embarrassing gaffe or controversial situation can turn into a Twitterstorm at a moments’ notice. You only need to look at the darkly funny (and how quickly it got shut down!) #WalkersWave campaign or…
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Fashion microinfluencers
Blog roundups
November 22, 2017

5 Fashion microinfluencers blowing up Instagram right now

Whether you’re looking for fashion microinfluencers who already speak directly to your demographics, or simply want to give your label a little more exposure, hooking up with a microinfluencer on Instagram could mean big benefits for your brand. Fantastic for giving products and companies an instant “human face” and brilliant…
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Holiday marketing campaigns
Blog roundups
November 16, 2017

The highs & lows of holiday marketing campaigns

The best 5 and worst 5 holiday marketing campaigns. The holiday season is almost round the corner. We can almost smell pumpkin spiced lattes and pigs in blankets. Brands of all sizes are always very keen to take advantage of holidays be it Halloween, Christmas, or Easter, by getting all…
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Best influencer marketing campaigns
November 7, 2017

5 of the best influencer marketing campaigns & how they worked

We offer our fair share of ideas, tips and hacks here at Miappi. From how to launch a successful Twitter hashtag campaign, to how to generate amazing UGC, we like to provide practical advice that helps our readers flourish in the world of social media re-marketing and content visualisation. Sometimes,…
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Influencer marketing
Blog roundups
September 21, 2017

Influencer marketing: What it is and how you can harness it.

The logic of the playground has come to digital marketing, and it’s helping brands both big and small to thrive. If you haven’t come across influencer marketing before, you’ve probably been on a digital detox or stranded on a remote island without WiFi for the past two years. Everyone from…
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Blog roundups
September 4, 2017

5 ways to generate “must-see” UGC.

If you haven't heard us banging on about the sheer horsepower of UGC (User Generated Content) before, you're probably new to Miappi. We spend a whole lotta time preaching about the benefits of this fresh type of content because, when it comes to triggering conversions, boosting click-throughs and maximising engagement,…
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Email the new marketing “must-have”
Blog roundups
September 1, 2017

Why is email the new marketing “must-have”?

It may have been the first exciting way to send instant messages across the world via computer, but email's reputation has always been volatile. Reaching all the way back to 1973 when the earliest email messages were sent using the fledgling ARPANET, the modern world's relationship with email has been…
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UGC psychology community
Blog roundups
July 17, 2017

Why is UGC so compelling? The psychology of belonging

From Lindsay Lohan in Mean Girls to Maslow's Hierarchy of Needs, the basic human desire to “fit in” is something that's impossible to ignore. Whether we choose cosplay, dubstep or Parkrun as a hub for our communities, we all want to belong, to be included, to be part of the…
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Blog roundups
July 7, 2017

What on earth is omni-channel content marketing?

There are all sorts of annoying buzzwords and phrases out there in the marketing-o-sphere. From sticky content and actionable analytics, to SoLoMo (that's social, local and mobile to the uninitiated), value propositions, frictionless designs and growth hacking, anyone serious about keeping up with the industry has an entire thesaurus of…
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