All Posts By

Konstantinos Vgenopoulos

Earned content
Blog roundups
October 17, 2017

Why earned content is crucial to a successful marketing strategy

The success of your marketing strategy is not always in your hands. It is the opinions of other consumers which matter to your target audience when buying a new product or service. Scary right? Should you just cross your arms and pray that consumers will say something good about your…
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Change
Blog roundups
October 13, 2017

The evolution of reviews.

Almost 80% of consumers are more likely to buy from you if they first hear about you from another consumer. If you look at the evolution of reviews and the importance people place on them, it’s not. And if you look at it from a marketing point of view, there’s…
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Weird but wonderful
Blog roundups
October 6, 2017

Eight examples of weird and wonderful UGC.

User-generated content (UGC) is all the rage these days, and it seems like everywhere you turn you see a brand or an influencer tapping into their audience to call for user-generated content. And why shouldn’t they? After all, user-generated content increases click rates and conversions, and 93% of consumers find…
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Influencer marketing
Blog roundups
September 21, 2017

Influencer marketing: What it is and how you can harness it.

The logic of the playground has come to digital marketing, and it’s helping brands both big and small to thrive. If you haven’t come across influencer marketing before, you’ve probably been on a digital detox or stranded on a remote island without WiFi for the past two years. Everyone from…
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Blog roundups
September 4, 2017

5 ways to generate “must-see” UGC.

If you haven't heard us banging on about the sheer horsepower of UGC (User Generated Content) before, you're probably new to Miappi. We spend a whole lotta time preaching about the benefits of this fresh type of content because, when it comes to triggering conversions, boosting click-throughs and maximising engagement,…
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Email the new marketing “must-have”
Blog roundups
September 1, 2017

Why is email the new marketing “must-have”?

It may have been the first exciting way to send instant messages across the world via computer, but email's reputation has always been volatile. Reaching all the way back to 1973 when the earliest email messages were sent using the fledgling ARPANET, the modern world's relationship with email has been…
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UGC psychology community
Blog roundups
July 17, 2017

Why is UGC so compelling? The psychology of belonging

From Lindsay Lohan in Mean Girls to Maslow's Hierarchy of Needs, the basic human desire to “fit in” is something that's impossible to ignore. Whether we choose cosplay, dubstep or Parkrun as a hub for our communities, we all want to belong, to be included, to be part of the…
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Blog roundups
July 7, 2017

What on earth is omni-channel content marketing?

There are all sorts of annoying buzzwords and phrases out there in the marketing-o-sphere. From sticky content and actionable analytics, to SoLoMo (that's social, local and mobile to the uninitiated), value propositions, frictionless designs and growth hacking, anyone serious about keeping up with the industry has an entire thesaurus of…
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SharpSpring & Miappi Making Social Content More Measurable
News
June 27, 2017

SharpSpring & Miappi: Making social content even more measurable.

We're very excited to announce that Miappi has partnered with SharpSpring. We've hooked up with the marketing automation experts to take inbound marketing traffic to a new level via social media and the web. SharpSpring is at the forefront of inbound strategies that help users attract, nurture and convert customers…
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BrightSign Miappi Digital Signage partnership
News
June 23, 2017

BrightSign & Miappi partner to make the Valuable Visible on digital signage.

We’re very excited to announce that Miappi has partnered with BrightSign to make highly valuable social media content available for display on digital signage. BrightSign is the global market leader in digital signage media players with established presence in every vertical market. Its state-of-the-art technology and easy-to-use features deliver its…
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Contact us: Why not get in touch to discuss how Miappi could help you increase the reach of your social media? Miappi Ltd. Level 5 22 Upper Ground London SE1 9PD Tel. +44 (0) 203 6374360