All Posts By

Konstantinos Vgenopoulos

CPG marketing
Digital Marketing Best Practice
May 28, 2018

Fast Moving Marketing: User Generated Content in the FMCG Industry

Why UGC (in CPG) matters! UGC has always been big business, but that’s possibly even truer when it comes to FMCG/ CPG companies because by their very nature, the products are easily available and the vast majority of people have access to them. The products are also typically more lifestyle-focussed,…
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Content marketing examples
Digital Marketing Best Practice
May 10, 2018

Content Marketing: The Ultimate Guide to Content Marketing with Examples

Feeling overwhelmed by content marketing? Struggling to understand how it fits into the marketing mix? You’ve come to the right place. Strap yourself in and get ready for our ultimate guide to content marketing. What is content marketing? Content marketing is as a form of marketing which relies on the…
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Fashion marketing
Digital Marketing Best Practice
April 25, 2018

Stylish Marketing: User-Generated Content in the Fashion Industry

User generated content (UGC) is arguably more important for fashion marketing than it is for any other industry. People respond well to authenticity, which is why we ask our friends for their opinions and why we trust product reviewers more than we trust manufacturers. But in the fashion industry, authenticity…
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Traveller
Digital Marketing Best Practice
April 11, 2018

UGC: The Latest Trends in International Travel Marketing

Marketing and travel are a match made in heaven. Part of the reason for that is the fact that it’s easier to sell something when people already want to buy it, and who doesn’t love travelling? We’re all only human, and that means that we can’t help but get excited…
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Influencer marketing platform
Blog roundups
March 31, 2018

5 Best Influencer Marketing Platforms in 2018

If you’re looking for the best influencer marketing platform then look no further. Influencer marketing is what we do. We’ve given pretty much every tool on the market a test run. At some point or another so that we know what’s hot and what’s not.One of the first things that…
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Visual commerce
Blog roundups
March 13, 2018

Visual Commerce 2018: How AI is Shaping the Future of Retail

Artificial intelligence (AI) is arguably one of the most exciting technologies that our modern society has access to. That’s partly because we’re still getting to know its full potential. Its applications vary from its ability to plan and route traffic in cities to how we’ll be able to process data…
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User-generated content on paid ads
New Digital Era
February 22, 2018

How Paid Ads Benefit from Authentic User-Generated Content

User-generated content is no longer an optional add-on for digital marketers. After all, 92% of consumers turn to people they know for referrals above any other source. 74% of consumers rely on social media to inform their purchasing decisions.And this makes sense. After all, marketers have long been aware of…
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News sharing between friends
How To's
February 13, 2018

8 Simple Tips on Content Sharing

We all want people to share our content. After all, it’s a type of earned, organic publicity which enables you to reach more people without spending more money. The problem is that there’s no magic bullet and no easy way to guarantee content sharing. How to get people to share…
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Girl in front of the Eiffel tower
Digital Marketing Best Practice
February 2, 2018

Instagram Widget: Why is it Necessary for Your Business?

Instagram has always been a popular choice for marketers. Even before it was bought by Facebook for what now seems like the bargain price of $1 billion. Nowadays, it’s more relevant than any other social network for certain audiences. It’s rapidly become one of the most important social networks for…
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Social media marketing tools, Facebook icon
Blog roundups
January 23, 2018

2018 Social Media Marketing Tools

With another year well underway, it’s time to take stock of where we are and to prepare for the months to come. With the social media industry constantly evolving at such a rapid pace, it can be difficult to keep up with what’s hot and what’s not. At the same time,…
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