All Posts By

Konstantinos Vgenopoulos

Power outside of expected channels
Blog roundups
August 23, 2017

Why is UGC more powerful out of expected channels?

In some lines of work, timing is everything. But we're not stand up comics or ballerinas. In our world, it's context which really matters.The invisible ad When marketing content is placed in an “expected” location, it becomes virtually invisible. Think about the billboards you ignore everyday on your walk to…
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UGC psychology community
Blog roundups
July 17, 2017

Why is UGC so compelling? The psychology of belonging

From Lindsay Lohan in Mean Girls to Maslow's Hierarchy of Needs, the basic human desire to “fit in” is something that's impossible to ignore. Whether we choose cosplay, dubstep or Parkrun as a hub for our communities, we all want to belong, to be included, to be part of the…
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Blog roundups
July 7, 2017

What on earth is omni-channel content marketing?

There are all sorts of annoying buzzwords and phrases out there in the marketing-o-sphere. From sticky content and actionable analytics, to SoLoMo (that's social, local and mobile to the uninitiated), value propositions, frictionless designs and growth hacking, anyone serious about keeping up with the industry has an entire thesaurus of…
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SharpSpring & Miappi Making Social Content More Measurable
News
June 27, 2017

SharpSpring & Miappi: Making Social Content Even More Measurable

We're very excited to announce that Miappi has partnered with SharpSpring. We've hooked up with the marketing automation experts to take inbound marketing traffic to a new level via social media and the web. SharpSpring is at the forefront of inbound strategies that help users attract, nurture and convert customers…
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BrightSign Miappi Digital Signage partnership
News
June 23, 2017

BrightSign & Miappi partner to make the Valuable Visible on Digital Signage

We’re very excited to announce that Miappi has partnered with BrightSign to make highly valuable social media content available for display on digital signage. BrightSign is the global market leader in digital signage media players with established presence in every vertical market. Its state-of-the-art technology and easy-to-use features deliver its…
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New Features
June 12, 2017

Introducing Miappi Inserts. Dynamic social for your email campaigns

Miappi Inserts is here; a brand new tool which allows you to embed UGC (User Generated Content) directly in marketing emails to radically boost click throughs and conversions. In this blog we explain what our new tool could do for you and how it works...Your secret weapon How often do…
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Space shuttle lifts off liftoff
June 2, 2017

What’s in a Hashtag? How to Get Your Hashtag Campaign Off the Ground

It's not easy for brands to start a hashtag campaign which really kicks off (unless they offer incentives). Often savvy and cynical about social media marketing, many Twitter users are predisposed to ignore overly promotional hashtags and business's pleas for social interaction. Yet generating interest and interaction is what social…
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Miappi folders
New Features
May 11, 2017

Save your most valuable UGC with Miappi Folders

Want to save user generated content for a specific campaign? Seen some content isn’t right for your current campaign but you know will be relevant for a future campaign? Miappi has just launched Folders. An intuitive way to keep your best content organized and ready to use.The debate about whether…
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Trustpilot integration
New FeaturesNews
May 10, 2017

Miappi integrates with Trustpilot

The Miappi team are always cooking up fresh ways to make our walls even more compelling for consumers and beneficial for businesses. Now we've added a whole new ingredient to the mix which will enhance the trust-building effect of Miappi walls by introducing positive reviews from authentic users.Our brand new…
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Blog roundupsTips
May 8, 2017

YouTubers: Why Vloggers Matter to Digital Brands

Sometimes it can seem like the digital marketing sphere proclaims a new medium “king” every other week. For a few years now, however, the digital crown has belonged to “content”. But the times they are a-changing... Today brands are increasingly shifting their content production focus away from longer form articles…
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