If you’re looking for the best influencer marketing platform in 2019 then look no further. Influencer marketing is what we do. We’ve given pretty much every tool on the market a test run. At some point or another so that we know what’s hot and what’s not.
One of the first things that we noticed about the top influencer marketing platforms is that the lists rarely stay the same from year to year. That’s because it’s a rapidly growing industry. New innovators are constantly popping up and the established players have to fight hard if they want to stay relevant.
5 Best Influencer marketing platforms in 2019
This exciting startup was born at Stanford University where CEO Jesse Leimgruber and CMO Misha Talavera met. They started to work on a project to connect brands with influencers. This was back in 2013 when influencer marketing was first starting to rear its head as big business. Back then it was not just as a niche form of digital marketing.
NeoReach has raised over $3 million so far in venture capital funding. It’s been busy using that cash to build its databases. Their platform now indexes over three million influencers. It also stores data on everything from their audience’s demographics to the ROI of your influencer marketing campaigns.
Their main target market is Fortune 1000 brands and the agencies that serve them. So if you’re a smaller company then you might want to look elsewhere. That is, unless you have $50k+ per year to spend. Still, when you’re carrying out large scale influencer marketing campaigns, you need a large scale influencer marketing platform. That’s where NeoReach comes in. The platform supports Facebook, Twitter, Instagram, YouTube, Pinterest and Snapchat, and their customers include Walmart and the New York Times.
If NeoReach covers the premium end of the market, Revfluence does exactly the opposite. Their self-service platform is all about helping brands to reach out to content creators to facilitate partnerships. What’s great about Revfluence? The fact that it’s perfect for smaller companies and agencies. It levels the playing field.
Revfluence uses machine learning to analyse over half a million influencers based on everything from the quality of their content to the demographics of their audience. Users can browse through their database of over half a million influencers. They can also filter by content type, location and more. That makes it the perfect tool to use to find the right people. This is why it’s such a powerful micro influencer marketing platform.
The interesting thing about Revfluence isn’t just the fact that it has a comprehensive database or an easy-to-use interface, though. Their algorithm goes a step further and actively tries to match brands with content creators who might suit them. It even has a Creator Collaboration Toolkit which streamlines the collaboration process. It also tracks the reach and engagement of any content once it goes live.
It’s pretty rare to find a free influencer marketing platform that’s actually worth using. But you should make an exception for Heepsy. This specialist Instagram influencer marketing platform has a free option. This allows you to search using keywords in user bios, but it’s their more advanced packages which are particularly useful.
Their starter plan at $29/month allows you to filter by category, location and metrics. The $49/month plus plan also gives cost estimates and creates smart lists to get you going. Their $99/month pro plan grants access to contact information and social media links. Not only that but it’s providing a direct download of the data that you can parse in your own time.
Heepsy is at its most powerful when you combine filters to create a more refined search. For example, you could find all marketing influencers in a specific city with between 5,000 and 10,0000 followers. Sure, Heepsy only covers Instagram as opposed to other more generalist platforms that try to do it all. But it’s also a clear leader in the space. It’s very, very good at what it does.
Traackr is interesting because it’s a cross between a social media influencer marketing platform and a customer relationship management (CRM) system. That’s because as well as searching for, grouping and identifying potential influencers to work with, you can also “traack” every interaction that you have with them.
This is particularly useful for larger teams because multiple different employees can coordinate their efforts through the same system. They can see if someone has been approached in the past and, if so, what came of it. It can avoid embarrassing blunders and make sure that you know exactly who’s talking to who as well as what’s being said and why.
Traackr also provides its users with plenty of metrics and analytics to give its users an idea of how influencer marketing is affecting the company’s bottom line. It might not be the most powerful discovery engine, but there are few others on the market that are so useful when it comes to actually tracking your outreach at the same time.
The final social influencer marketing platform on our list is Buzzstream, which aims to automate the task of ranking influencers in order of priority. When a user runs a search, Buzzstream scrapes contact information and social media profiles and then ranks the results in order of how much influence they have.
Of course, no tool can ever do a better job than a human eye can. But ranking people based on their influence is subjective at best, and BuzzStream can do it a hell of a lot faster. It also offers similar features to Traackr in that it also helps users to keep track of who they’re talking to and how the outreach is going. It has a Google Chrome extension, too.
BuzzStream also allows users to take a tour or to try it for free, and as a centralised tool it does a pretty good job of things. Think of it as an alternative to Traackr, except that it’s the other way round and better at discovery than at tracking interactions. It can also work well if you use it alongside BuzzSumo, a tool that helps you to discover what content’s being shared the most on social networks.
Working with influencers to create user-generated content and social media mentions is all well and good, but that’s only the beginning. The hard work isn’t over once you’re looking at the final piece of content. You still need to make the most of that content by boosting its reach as much as possible.
There’s where we come in. We’re all about helping you to discover, curate and display the very best user-generated content surrounding your brand. We do this with our powerful discovery tool and through the use of visually-appealing galleries that can be used both online and at real world events.
Whether you’re working with influencers or running a UGC campaign on social networking sites, we can help you to make the most of it. And who knows? Perhaps in a couple of years, the word of mouth buzz around your brand will be so extreme that influencers will seek you out instead of waiting to be contacted.