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Photos from our CTA conference by Ronnie Lee Hill Photography

The Miappi UGC Survey Report

Each year we commission our own market research to better understand the use of earned media in visual marketing. In 2016 we commissioned market research that led to the creation of our 2016 UGC report. You can download that report here.

THE WISDOM OF CROWDS

This year is no exception and we have just received the results from our late 2017 market research. For this year's research we asked 300 U.S citizens to share their attitudes towards user-generated content in marketing. The cohort comprised both men and women aged 18-44 years old

REAL WORLD APPLICATIONS

We've packaged up the results in this report to paint a clear, up-to-date of opinions relating to user generated content. We've also shared some real-world applications for this data to help you enhance and improve your digital marketing campaigns. 

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Making the Valuable, Visible

Miappi helps brands collect, curate and distribute user-generated content to increase engagement and sales across digital marketing channels.

Discover

Use Miappi to discover and harness the best user-generated comments, photos and videos from Instagram, Facebook, Twitter, YouTube, Pinterest and many more social networks. 

Curate

Find great content from influencers to boost audience engagement. Moderate the content by eye or apply powerful AI tools to speed-up moderation.

Display

Embed your social wall on any website, on digital screens, at live events, in kiosks, into email campaigns and paid social.

Measure

Use Advanced Analytics to measure success. Look at dwell time, identify influencers, see where in the world users are engaging and which posts are being viewed most.

MAKING THE VALUABLE, VISIBLE.

Download our report to see what the consumer thinks.

300%

UGC increased engagement & conversions by when compared purely to brand-produced content

74%

Increase in product conversions when customer reviews were present

90%

More time spent on websites when they contain UGC