Amplifying Social
Content on DOOH

Create beautiful, animating social walls
to display on Digital Screens.

Bringing Social Media to Digital Out of Home

Social media presents a fantastic opportunity for digital out of home screens (DOOH). Using Miappi you can use DOOH screens to display the very best owned social content or invite public participation via user generated #hashtag conversations.

Brands can add their preferred content streams from Facebook, Twitter, Instagram, YouTube, Pinterest, Vine and more. Our dashboard lets you design, curate and moderate the content until it’s pitch perfect for your audience.  Miappi will then presents that content as a beautiful, animating social wall that can be displayed portrait or landscape and at any resolution.


Increase in dwell time when social media is part of the web page


Content visibility when using a social media wall with no ranking algorithms


Increased content discovery when showing 4 social media feeds side by side

7 %

Increased sales when UGC present at point of purchase on a website

Engage the Audience

It’s easy to get tap into the social media buzz around a campaign. Miappi collects hashtags from Twitter, Instagram, Vine and YouTube.  Just use the dashboard to add a #hashtag and Miappi will start collecting immediately. Play the best of that content back in real-time or moderate it first.  Add a #hashtag call to action to the header/footer and encourage your out of home audience to contribute their own content via mobile devices.

Moderate and Curate

With Miappi you can collect #hashtag conversations from Twitter, Instagram, Vine and YouTube. But how do you control what ends up on the screen? The answer is simple, our dashboard lets you moderate in manual or auto-mode. Whichever way you choose to do it you can be confident that only approved content will appear on screen.

Versatile and Robust

Miappi is designed to pull in content in real time, so as long as your DOOH screen has an internet connection it’s good to go. Better still, if the connection fails for any reason Miappi will continue to run based on cached content. In cases where no connection is available we can reformat our content to video and deliver it that way.

Miappi Zones

The client can add full screen adverts to their display. These can be set to appear as often as you want and can remain on screen for any period of time. Using Miappi Zones, these adverts (both video and static imagery) can become the background to the entire hashtag display, leaving the social media feeds to appear over the top of the background on just one portion of the screen and at any size.

Case Study

On February 4th 2016, Miappi helped Cancer Research UK bring the voice of the people to digital out of home screens across the United Kingdom.  Using the hashtag #adaytounite, Miappi enabled CRUK to collect the messages of thousands of people across the UK and the world. #adaytounite gave people a way to express their emotions and their support for the fight against cancer, a fight that Miappi is all too proud to support.
Cancer Research UK logo

Powerful Features

Miappi has some key features that will help your business get the most out of a social media wall.

Add #hashtag campaigns

Add user generated content via Twitter, Instagram, YouTube and Vine #hashtags to add valuable peer reviews at the point of purchase.

Connect your feeds

Add your owned feeds from Facebook, Twitter, YouTube, Instagram and Pinterest to enhance your DOOH campaign with evergreen social content.

Curate and moderate

Use the powerful Miappi dashboard features to design your social wall. Curate and moderate the content from your owned feeds and #hashtag campaigns. Display only what matters to your audience.

Display content everywhere

Showcase your social campaign on any DOOH screen, portrait or landscape and at any resolution. Miappi’s responsive design will ensure the content looks great anywhere.

Advertorial content

Augment your social content by including adverts and/or videos to play at set intervals.

Geo-fenced content

Add location data to ensure you are collecting content for a specific geographical area…the venue for your event for example, or a restaurant or hotel location.



British Airways

British Airways